Saturday, December 29, 2012

Just In: The Kerry is Back!

Announcing the return of the re-released midsize Kerry, available in 4 colors which you can view in entirety online and see in person once they hit select stockists and Selima Optique stores. 

Selima for Jack Spade Named GQ’s Best of 2012

We are proud to announce that the Selima for Jack Spade collection was named one of GQ magazines 2012's top collaborations alongside Acne, Comme Des Garcons, The Gap, Nike, Supreme and more at

Shop Selima Optique in Miami at Supply & Advise

Ah Miami, where a stylish pair of shades is about as quintessential as sunscreen, is now home to one of our newest stockists, Supply & Advise. 

Created to be the ultimate anti-boutique, their selection of apparel, shoes and accessories is classic, rugged and timeless with odes to Americana, vintage and military workwear.
At Supply & Advise, you will soon be able to shop a selection of our best-selling Chad & Money II sunglasses at 120 NW 25th St, Miami, Florida.

Friday, December 28, 2012

Initiative of Art & Culture's Fashion Conference: 'One of a Kind'

Earlier this month our very own Selima Salaun was honored to represent the luxury eyewear industry at the Initiative of Art & Culture's 14th annual fashion conference entitled "One of a Kind," which focused on celebrating the extraordinary individuality, integrity, and innovation in fashion.

Selima was a key speaker at the Main Event: "A discussion on Accessories" panel and was in the company of Maria Cornejo, Erin Beatty, Mary McFadden, Nicole Phelps, Robert Lees Morris, Valerie Steele and Tracey Reese, among others. She spoke on the history of our company, what drives her and why the idea of something truly "one of a kind" will always have an unbeatable resonance in the marketplace.

Among the discussion was the goal of addressing "what makes something one of a kind" while looking back at fashion history and considering the contributions of iconic individuals playing critical roles in defining modern fashion.

Following the event conference attendees were treated to receptions at both Robert Lee Morris and Selima Optique Soho where the inspirational topics of the day had revelers in a festive mood.

Thursday, December 27, 2012

Throwback Thursday: Elle France 2001

Over a decade later and we're proud to report that our classic Adri-O sunglasses remain as forever chic as they did way back in Elle France in 2001...

Tuesday, December 25, 2012

Monday, December 24, 2012

A Very Global Christmas from

Watch as the ever so gracious Garance Doré bids readers a happy holiday season in her Selima Optique Virginie frames alongside designers (Jen Kao, Vika Gazinskaya, and Michelle Elie), bloggers (Susie Bubble), stylist Giovanna Battaglia, and Barneys’ senior fashion director Tomoko Ogura! 

Sunday, December 23, 2012

Slices of Inspiration: Russian Artist Pavel Puhov

Russian street-artist Pavel Puhov created this wonderful piece by carefully removing some of the snow next to a street light -reminding us all that creativity is free :)

Friday, December 21, 2012

Greetings from Kuwait: Meet Mo in his Johns

Mr. Muhammad Aman was so delighted by his freshly delivered John frames from yours truly that him and his friend set about to create this wonderful assortment of snapshots highlighting the frames -which they so graciously shared with us.

Shot at Kuwait's Avenues Mall by Mr. Aman's friend, Muhammad Taqi Ashkanani, they make for dashing photos to say the least.

Mr. Aman works in telecommunications in Kuwait and enjoys photography & art and by the looks of it, has quite the sartorial eye too. 

*Photos by Muhammad Taqi Ashkanani

Thursday, December 20, 2012

Selima Spottings from Brooklyn at Beautiful Dreamers

Our friends & stockists at Brooklyn's Beautiful Dreamers produced these images featuring our sunglasses that we found so wonderful, we couldn't resist sharing them! Above, our Theo sunglasses in tortoise.

And above, the Victor with a contrasting racing stripe

Visit Beautiful Dreamers online and in Williamsburg, Brooklyn at 326 Wythe Avenue

The Chad, Chad II and Money II Are Back!

You've been waiting and now the moment is here; the CHAD, CHAD II and MONEY II are all back in-stock(being meticulously crafted takes time and makes production all the more limited...)and are on their way to stockists, Selima Optique stores and online at -Take advantage, they go fast!

Throwback Thursday: New York Times Magazine, 2003

Looking back at this image from a circa 2003 issue of The New York Times Magazine almost 10 years after its release, one of the strongest points that comes to mind is the enduring style of well designed gear. Nothing any of the models are wearing here would look out of place or out of style today -her Selima Optique sunglasses included!

Wednesday, December 19, 2012

Just In: Amanda, Jack & Menrad in New Colors

Our classic best-selling Amanda frame now comes in this ultra-modern blue crystal gradient option for a fresh alternative to black and tortoise sunnies.  
While the Jack now comes in a sleek gray crystal option.

And the Menrad is now available in an elegant muted navy making them even more versatile.

All available at select stockists, Selima Optique stores and online.

Selima Optique and Toast to the Holidays

Selima with Ike Ude

Stylish twin sisters and fellow eyewear designers Coco & Breezy

V+M's Vera with guests

Selima with guests

The other day our Bond 07 location played host to a holiday fete in partnership with For more snaps visit our 2012 events album here.

Photos courtesy of Guest of a Guest

Holiday Pinning with the CFDA

As a member of the Council of Fashion Designers of America, Selima Optique was invited to join a group holiday themed board on Pinterest to help inspire & get you in the holiday spirit. From vintage snaps of New York City to festive fashion and holiday decor, you can see what your favorite designers from the CFDA have put together here.

Monday, December 17, 2012

The New York Times, December 2012

Meet Paper Magazine's Mickey Boardman as he gives the New York Times a tour of his colorful Nolita abode in a pair of Selima Optique Arni frames here.

You can shop the Arni at select stockists, Selima Optique stores and online at

Thursday, December 13, 2012

Chicago Magazine, December 2012

Bryan Smith, senior editor and the primary feature writer at Chicago Magazine, wrote a first-hand account  about receiving his own pair of Chad sunglasses. And even though the Chad remains one of our best-sellers, his article marks the first mention of the style in a periodical while exploring the game-changing possibilities that our Chads elicit on the wear...

Read the full article here

Tuesday, December 11, 2012

Selima for June Ambrose: Hall of Frames 2012

Our trunkshow with New Jersey's Elegant Eyes to celebrate the Selima for June Ambrose collection was just named a 2012 highlight for 20/20 magazine's 'Hall of Frames.' Which, by the way, happened to be not only a truly fun event, but also a highly successful one too!

Selima Salaun Interview, Sunglasses Magazine Dec. 2012

We've given you a little preview (above) of Selima's recent interview with Sunglasses Magazine, but to learn more, follow this link to discover even more about our founder & designer and what goes into making a pair of our luxury frames.

Thursday, December 6, 2012

Throwback Thursday: Selima Optique on Saturday Night Live

Comedian Chris Kattan wore a custom pair of sunglasses alongside Amy Poehler in a hilarious skit which aired a few years back...

Tuesday, December 4, 2012

Vintage Eye: Archival Persol Sunglasses

Fashion darling Garance Doré recently suggested a truly covetable & ultra rare pair of vintage Persol aviator sunglasses from Selima's vast collection as a smart find during the holiday gift giving season. They are available by special order at our Bond st. location along with scores of other lust-worthy finds. Please call 212-677-8487 for more info. 

Just In: Catherine & Cole in Two New Colors

A new take on the Catherine pairs classic tortoise with an unexpected yet sublime lavender hue. 
While the Cole now comes in a sharp tortoise & turquoise combo -both available at select stockists, Selima Optique stores and online.

Bond 07 and V.S.A

Our Bond st. location and Virgins, Saints & Angels, one of the independent jewelry labels they carry, put together this colorful, energetic video to highlight the goods and the glasses available in-store.

Visit Bond 07 at 7 Bond st, NYC 10012 to preview the range

Monday, December 3, 2012

Selima Spottings from Helsinki at Trend Optic

They are at it again! Our friends & stockists at Helsinki, Finland's Trend Optic just released some more streetstyle images of our frames. Get inspired & enjoy!

Above, Henrika sports one of our newest releases, the Amore, in red with black detailing.

Make an impact with Maya, here in blue

Bundle up in our Arni frames in an unexpected crystal pink hue

And our Claire frame in navy...