Wednesday, May 30, 2012

Vintage Eye: Santigold in Vintage Sunglasses from Selima's Archive

The talented Santigold wears a pair of vintage sunglasses from Selima's archive on the cover of France's Modzik magazine, who by the way have featured a pair of vintage frames from yours truly in their past five issues!

Monday, May 28, 2012

Just-In: Meet Frederic & Martine, Two New Additions

A traditional aviator, the Frederic boasts an array of handsome colors to choose from.

With contrasts & color-blocking all the rage right now, our Martine frames are certain to help you navigate the trends in style., May 2012 suggests our white Catherine sunglasses when combating the sun & the trends this season...

Vogue Paris, June 2012

Supermodel Gisele Bundchen wears our Maxou 3 sunglasses in the latest issue of Vogue Paris.

On the Road: Selima in Japan Part 2

More pics from Selima's travels to Japan for a trunkshow at Tokyo's Globe Specs...

A clever idea, an autographed case!

 Friends got framed in matching pairs of the Robert frames

Ms. Yu, a fan & collector of Selima Optique frames, wears the Fulvia

This lucky lady got a pair of Briana's and a hat!

Ken & Miho celebrate Ken's new Alabama frames
Illustrator Ayako and Selima in Selima for June Ambrose Chance sunglasses

Ready for summer in his new Yuri sunglasses and hat!

You can view the entire album from Selima's travels here

Selima Optique Soho Memorial Day Sale

Happy Memorial Day friends! To celebrate, our Soho flagship has a selection of frames from Balenciaga, Tom Ford & more discounted 50% off just for you from now until the end of next weekend!

Saturday, May 26, 2012

Gaga & The Coco&&Breezy Effect

As we had a surge of unexpected Gaga mania last week as the pop superstar was seen in the Philippines in our Adri-O sunglasses, we couldn't help but find the sunglasses pictured above to bear a striking resemblance to our Onassis frames customized by Coco&&Breezy -which Lady Gaga wore in her 'Marry the Night' video.

So call it a happy coincidence if you will as the designing duo and Selima Optique collaborators were tapped by a collaborator of Gaga's, Beyonce, to appear in her video for 'Party' this past fall!

Above, in Beyonce's music video for 'Party'

Above, with Beyonce

Friday, May 25, 2012

Selima Optique in Elite Traveler May/June 2012

Elite Traveler included a pair of blonde Selima Optique frames (central upturned pair) for a feature on classic retro-inspired frames.

Stylish Snaps of Selima for June Ambrose Sunglasses

From Selima Optique stockist Devonshire Optical in NYC come these playful photobooth style snaps of the Selima for June Ambrose Summer & Hi Brow sunglasses.

Visit Devonshire Optical at 51 University Place NYC, NY 10003

Vogue Japan Online, May 2012

Selima Optique eyewear including pieces from the Selima for June Ambrose collection were featured on Vogue Japan Online just in time for our trunkshow at Tokyo's renowned Globe Specs. View the full article here.

Vintage Eye: Archival Vintage in Modzik

France's Modzik magazine can't seem to get enough of pieces from Selima's vintage eyewear archive as highlights from the range keep popping up in issue after issue...

Slices of Inspiration: Eyeglass Chandeliers

These genius lighting fixtures featuring reused eyewear caught our eye has they make for a purposeful yet statement making touch to just about any room and are full of humor matched with a distinctively cool attitude.

Above, most likely the easiest fixture to consider creating yourself, this design consists of 18 sunglasses spiraling around a basic light fixture.

Look at how cool this lamps shade is as it is composed of 40 mirrored aviator sunglasses and boasts an arm as a light switch -how very clever!

From Stuart Haygarth, the 'Optical' is composed of 3,000 lenses from unwanted eyeglasses.

Images via

Thursday, May 24, 2012

Trunkshow at Tokyo's Globe Specs 5.26/5.28

Friends in Japan, take a moment and visit Selima as she will be hosting an exclusive trunkshow at Globe Specs featuring Selima Optique & vintage eyewear along with hats, an assortment of curated vintage Hermes goods and jewelry on May 26th & 28th.

Globe Specs: 3B, Andosu Bldg. 7-5, Jinnan 1-Chome Shibuya-Ku, Tokyo

On the Road: Selima in Korea & Japan Part 1

Selima is in Asia as our stockists and friends at Tokyo's Globe Specs are hosting a Selima Optique trunkshow this weekend and sent us these snapshots from her travels on the road...

Models (above) at the 2012 S/S Fashion Show held in the Galleria Timeworld show off sunglasses from Selima Optique in Korea.

While in Japan, Selima's hotel swimming pool has offered her a new meditative morning ritual.

Here, a reunion at Bear Pond, a favorite espresso bar.

First stop in Tokyo as always; Bear Pond Espresso for the best coffee! Katsu (above) says 'no pictures allowed' except for Selima as they are working on the Barista Project -details to come!

As a complete yet fun surprise, Selima ran into some four-legged friends in Tokyo! Unfortunately they were not interested in the sunglasses she offered them and is now thinking of developing a line just for goats - an untapped market indeed!

Stay tuned -there's more to come!

Shop Selima Optique now on The Monocle Order

A curated selection of Selima Optique sunglasses are now available online at The Monocle Order...

Wednesday, May 23, 2012

New Stockist Announcement: Atrium Soho & Brooklyn

We are excited to include Atrium as our latest stockist in NYC.

Visit Atrium Soho 644 Broadway & Brooklyn 233 Flatbush Ave

Selima Optique on Vogue.It

Italian Vogue recently interviewed model Stephanie Shiu at our Bond st. location with Shiu trying on several Selima Optique frames including the Onassis customized by Coco&&Breezy (above). You view the video on Vogue.It.

Selima Spotting: Lenny Kravitz in his Alexandra Again

What can we say, it appears that forever-cool rocker Lenny Kravitz just can't get enough of his Selima for Dusan Alexandra shades as we've now spotted the musician wearing them in editorial and promotional spreads over the past year!

Tuesday, May 22, 2012

What was that all about Lady Gaga in Manila?

Lady Gaga has recently caused a stir upon arrival in the Phillipines where protesters urged officials to cancel her two sold out concerts. But leave it to the confidant nature of Lady Gaga that amidst the commotion and blaring gaze from the paparazzi, she remains authoritatively calm, cool and collected in a pair of Selima Optique Adri-O sunglasses... which we assume probably came pretty handy at the time!

Still fans need not worry as the musician humorously stated "And don't worry, if I get thrown in jail in Manila, Beyonce will just bail me out" on her Twitter account.

Whatever your take on Lady Gaga may be, we applaud her sense of grace under fire...

Photos: Ferdie Arquero

Slices of Inspiration: African Tribal Eyewear

From Pinterest comes this latest inspirational find featuring a pair of brilliantly executed tribal inspired customized eyewear that caught our eye in amazement immediately.

And although this gentleman's pair of frames are purely decorative, their rich beading and riotous hues make them hands-down one of the coolest frames we've seen in quite some time.

Monday, May 21, 2012

Selima Optique in Modzik, May 2012

Outfitted in a pair of our Karina frames and a vintage pair from our archives, the band Calvi on the Rocks was featured in Modzik magazine in Selima Optique.

Announcing New Deliveries to Devonshire Optical

Those in NYC there's a new spot to get your Selima Optique fix with at Devonshire Optical who will also have the Selima for June Ambrose collection on hand too. Happy Shopping!

Visit Devonshire Optical at 51 University Pl # 2 New York, NY 10003