Friday, April 26, 2013

Shop Selima Optique in West Hollywood at OPTIQUE

You can now shop Selima Optique in West Hollywood at OPTIQUE by Cynthia & Christine at 8947 Santa Monica Blvd. West Hollywood, CA.

Shop Selima Optique in Milwaukee at Be Spectacled

We are proud to announce our newest stockists at Milwaukee's Be Spectacled! Visit Be Spectacled at 7605 Harwood Ave. Wauwatosa, Wisconsin.

Thursday, April 25, 2013

Throwback Thursday: Vibe Magazine, 2008

From Vibe magazine's November 2008 issue, an army of dapper gentlemen outfitted in Selima Optique specs.

Inspiration: The Works of Bernard Pras

Look closely, what do you see? This picture is from an installation by French artist Bernard Pras, composed of an entire room full of objects -quite remarkable and fascinating to say the least!

Wednesday, April 24, 2013

Selima Optique at The MCA, Chicago

Members of our team stopped by the MCA, the Museum of Contemporary Art in Chicago, and took a quick snap of our Ferdinand -which you can shop along with other Selima Optique styles exclusively at the MCA.

The MCA is located at 220 E. Chicago Ave, Chicago, IL

Tuesday, April 23, 2013

EyeCare Business Magazine, April 2013

EyeCare Business Magazine surveyed the changing landscape of optical retailers offering alternative products outside of industry norms, and mentioned our Bond st. location and it's assortment of vintage luxury goods. Read the full article here.

Monday, April 22, 2013

Happy Earth Day from Selima Optique

Celebrate the planet today while thinking of what you can do to make the Earth a better place on Earth Day 2013!

Above, a still from a remarkable fluid animation of Earth’s oceans, colored by surface temperature.

Fashion for Haiti Bidding Just Started!

Bidding has just begun on over 100+ customized, one-of-a-kind papier mache hearts from the CFDA & Urban Zen's 'Fashion for Haiti' initiative live on eBay this afternoon. You can find our entry (above) and dozens more from your favorite designers online now -bidding ends in just 9 days!

You can bid on our heart here and view the entire series here

Spring Trunkshows at Sucre

Mark your calendars for Spring trunkshows at our West Village shop Sucre from Pamela Love, Lomo and Lele Sadoughi. Find statement making accessories and meet the designers with exclusive in-store appearances 4/29, 5/12 & 5/16.

Shop Sucre at 357 Bleecker St. and visit for more info

Sunday, April 21, 2013

Thank You to Commonewealth Attendees

We'd like thank everyone who came to our collection preview with The Commonwealth Collective in Tokyo alongside Cutler & Gross, Garret Leight and Marni last week. If you were not able to attend, you can schedule wholesale appointments with our sales team by contacting and press appointments at 

Thursday, April 18, 2013

Throwback Thursday: "Ques an Charde" at Selima Optique Soho

Before there was J.T and his 20/20 experience, there was up & coming hip-hop artist Oscar O'Maliey, who's video for "Ques an Charde" was shot at our Soho shop in the fall of 2011. Enjoy the video here.

Wednesday, April 17, 2013

Selima Optique at Daegu International Optical Show

Selima Optique at the 2013 Daegu International Optical Show, South Korea -April 17-19, 2013

Ginger Magazine, Spring 2013

Selima Optique Soho was honored to be mentioned as a top 'To-Do' destination when in NYC, by Ginger magazine of Japan. Visit our Soho location at 59 Wooster st. NYC 10012.

Tuesday, April 16, 2013

Images from Our Stockists Around the Globe

To thank Selima Optique stockists around the globe who continue to surprise and inspire us with images featuring our eyewear, we've decided to share them together in a group album on our Facebook page. Which we'll be updating frequently, and that you can view here.

Above, the Andy as seen by Modewalk

Monday, April 15, 2013

Vintage Eye: Archival Vintage for Club Monaco

Season's before our recently launched collaborative sunglasses collection with Club Monaco, we've been steadily supplying the label with vintage eyewear curated by Selima herself straight from her archives. And in conjunction with Selima for Club Monaco, you can now find those exclusive vintage styles online at as well as select Club Monaco stores nationwide.

Fashion for Haiti with the CFDA and Urban Zen

We joined 150 other CFDA members to customize one-of-a-kind papier mache hearts created by Haitian artisan Magali Dresse, in a joint effort with Donna Karan's Urban Zen to be auctioned off on eBay from April  22nd to May 2nd. Proceeds go to benefit the Haitian Artisan Project.

Visit the CFDA's website for more info

Friday, April 12, 2013

Tokyo Collection Preview 4/16 to 4/18

Next week in Tokyo we'll be joining three other luxury eyewear firms as we present our latest collection with The Commonwealth Collective, Tuesday 4/16 to Thursday 4/18 from 11am to 6pm.

For more information please visit

4Eyes Portraits Valentina Angeloni

Architect Raffaella Audiffredi in Stefania Pia

To celebrate the launch of our just released 4Eyes collection by Stefania Pia for Selima, photographer Valentina Angeloni set out to capture a diverse group of creative Milanese residents in their natural habitats. Featuring the unisex black style from Stefania Pia for Selima, the diversity of the group works to illustrate the universal appeal and charm of this new collection. View the entire series here...

Artist Jaya Cozzani in Stefania Pia for Selima

Artist Bixio Braghieri in Stefania Pia for Selima

The collection is available at select stockists worldwide, Selima Optique stores and online at

Thursday, April 11, 2013

Throwback Thursday: The Zazou in Glamour

Get ready for the sun with our color-blocked Zazou frame, seen here in Glamour magazine circa 2008..., Spring/Summer 2013

From's interactive shopping guide featuring classic styles representative of American sportswear, featuring the Elizabeth from Selima for Club Monaco in tortoise. Available at Club Monaco stores and online at

Introducing Selima for Club Monaco

Our latest collaboration sees Selima Optique partnering with contemporary sensation Club Monaco, on two exclusive styles under the Selima for Club Monaco moniker. Both the Marilyn(above) and Elizabeth are available at Club Monaco stores nationwide and online at

Selima for Club Monaco Marilyn sunglasses in blue

Selima for Club Monaco Elizabeth sunglasses in tortoise

Selima for Club Monaco Elizabeth sunglasses in black

April 11th, National Pet Day

Today is National Pet Day, make sure to spend some extra time with your beloved pets or do your part and adopt!

Saturday, April 6, 2013

Dusan Eye: Behati Prinsloo in the Hilde

From Dusan Reljin's eye-series comes model Behati Prinsloo wearing Selima for Dusan Hilde sunglasses, available at select stockists, Selima Optique stores and online.

Friday, April 5, 2013

Business of Fashion, April 2013

Selima Optique was proud to be included in Business of Fashion's recent survey of four top independent eyewear firms offering alternatives to big business labels. Read the entire article at BoF

Above, details from our factory as they create a pair of custom horn frames.

Club Monaco Tastemaker: Selima Salaun

In conjunction with our newly launched collaborative line with Club Monaco comes a feature on our very own Selima Salaun for the company's Culture Club series, which you can view at

Channeling Dr. Sigmund Freud

Attention, the Selima Optique for Neue Galerie Limited Edition Sigmund Freud inspired sunshades are moving fast, be sure to get yours before it's too late! Available exclusively at Neue Galerie and online through their webshop.

Thursday, April 4, 2013

Clutch Magazine, April 2013

Our own Selima Salaun was on hand to give Japan's Clutch Magazine a tour of our workspace and walk the team through the collection for their current issue, on newsstands now.

Throwback Thursday: Selima Optique in Modern Bride

With Spring/Summer weddings set to begin, we look back at Modern Bride circa 2005 featuring white Selima Optique sunglasses.

Selima Optique Shop-in-Shop at Papyrus in Seoul, South Korea

April 4th marks the launch of our exclusive shop-in-shop with Seoul, South Korea's Papyrus, located at COEX Mall T22, SamSeongDong, GangNamGuSeoulSouth Korea.

Wednesday, April 3, 2013

Selima Optique Collection Preview in Seoul

On April 3rd representatives from Selima Optique welcomed members of both the press & retail worlds for a collection preview featuring our latest releases along with some exclusive styles at Jun The Pasta in Seoul, South Korea. 

A big thanks to those who came by!


Grazia, April 2013

Selima Optique fan and stylist turned designer Gaby Basora of Tucker, mentions her love of our sunglasses in the April issue of Grazia. Thanks Gaby!

Just-In: The Candace, Heathaboo & Virginie Get Striped

The Candace, in royal blue with white stripes...

Get ready for spring/summer with our latest releases featuring our best-selling Candace, Heathaboo and Virginie frames re-imagined in graphic, vertical optical stripes. While contemporary in feel, they bring to mind a look that evokes both 60's inspired mod styles as well as standard Breton patterns.

Available at select stockists, Selima Optique stores and online at 

The Heathaboo, in black & white...

The Virginie, also in black & white...

Tuesday, April 2, 2013

The Chad & Money 2 in E2, Back In-Stock...

Just in time for sunglasses season comes a fresh delivery of our best-selling Chad and Money 2 frames, available at select stockists, Selima Optique stores and online at

Image courtesy of Mr. K.Marciniak, taken in the Maldives

Monday, April 1, 2013

Get Ready for Spring with Selima for Jack Spade

Protect your vision with devilishly cool new frames from Selima for Jack Spade this season... Discover the Ludovic seen here, at Jack Spade stores & stockists and online at